CRM for Auto Repair Shops

The estimates you already wrote are the jobs you are losing

Most shops do not have a car-count problem so much as a follow-up problem. You inspect a car, hand the driver an estimate for brakes and a couple of other items, they say they want to think it over or wait until payday, and then the bay gets busy and nobody circles back. They get the oil change somewhere cheaper, forget the brakes, or take the list to another shop. The estimate was never dead. It needed one more text a few days later, and that is the thing there is never time for between cars.

A CRM keeps every open estimate in front of you and follows up on a schedule you set, by text and email, whether or not anyone at the counter remembers. The customer deciding whether to spend the money hears from you again while it is still on their mind, and the work comes back to you.

Every car you service is a customer for years

Past customers are the cheapest work an auto shop can get. You already have the vehicle history, they already trust you, and the next oil change, the next set of tires, the next inspection is yours if you stay in touch. But you cannot personally remember to reach back out to a few thousand past customers, so most of that repeat work goes to whoever is closest or cheapest the day they finally think about it.

• Every customer, vehicle, service history, and note lives in one place instead of a drawer of paper tickets and your memory.
• Service reminders go out on schedule, an oil change by mileage or by months, the state inspection before it lapses, a timing belt or fluid service at the right interval, so the work comes back around without you tracking dates.
• The findings from a digital vehicle inspection stay on the record, so the brakes a customer put off to next time get a nudge when next time comes.
• You can see who has not been in for a while and reach the right customer with the right reminder at the right time.

The customers due for service are a goldmine sitting idle

A driver who is overdue for an inspection or a mileage service is not being disloyal, they just have not thought about it, and the car will not remind them until something breaks on the side of the road. A steady, light touch, a note that the state inspection is coming due, a reminder that they are near the mileage for the next service, keeps your shop the one they call before the warning light does. Reactivating customers who are already due is some of the easiest work you will book all month, and it is sitting in the customer list you already have, waiting for a reason to call.

You own the list, and it works with the rest of the shop

Every customer and every vehicle record is yours and exportable any time, not locked inside software you rent. The CRM is one piece of the Top Shelf platform and connects to the AI receptionist, so a call it answers lands in your database and gets followed up on automatically, and to the status texts and digital inspections that keep a customer in the loop while their car is in the bay. The CRM and the AI receptionist come together on the Signature plan, so nothing you have earned goes cold.

The brake estimate that closes itself

Common Questions