Simple, Transparent Pricing

Flat Monthly Rate. No Surprises.

Every plan includes your setup. No hidden fees, and your customers are always yours. These are packages, not a menu you’re stuck with, start on one, or we’ll build a fully custom plan from your free audit. Either way, you only pay for what you need, and every plan is priced to earn its keep.

Essentials Blend

$299/mo

vs $1,582/mo to hire it out

Website included · nothing up front

New custom 5-page website, built, hosted, published, free
Or we optimize the site you already have
Logo design, slogan & digital brand assets
Google Business Profile optimization
Basic SEO, the on-page foundations
Online booking & lead-capture forms
Automated review requests after every job
Missed-call text-back

Only want the website? A custom 5-page site is $1,500 one-time, yours to keep and host wherever you like, with no plan and no commitment. We can host it for you for a monthly fee instead.

Get Started

Platinum Blend

$2,500/mo

vs $9,605/mo to hire it out

By application · ad spend billed separately

Everything in Signature Blend
Google Ads management
Social media management (2 platforms)
Google Business Profile posts, written and published
Email & SMS marketing campaigns
Quarterly strategy call

Platinum is application-only, for established businesses ready to scale. Managed ads cover one platform; a second runs $500-750/mo more. Your ad budget goes straight to Google or Meta at cost, never through us.

Apply to Qualify

Want a Plan Built Around Just Your Business?

These packages cover most businesses, but nothing at Top Shelf is one-size-fits-all. After your free audit we’ll build a fully custom plan around exactly what you need: add what matters, drop what doesn’t, and only pay for what moves the needle.

Build a Custom Plan

* The Top Shelf CRM and the automations that run on it are our proprietary platform, licensed to you for as long as you’re a client, the same as any software you subscribe to. Your customer data is yours: every name, number, address, and job history, exportable any time, and yours to keep if you ever leave.

No long contracts: plans are month to month and you can cancel anytime. A website bought on its own has no plan and no monthly at all. Locked into Hibu or Thryv? Here is how leaving works →

POS & Inventory is available as an add-on to any plan, ask about it in your free audit. Messaging and telecom usage (phone numbers, SMS) is billed at pass-through cost, same as everywhere in the industry.

Compare Every Plan

Exactly What You Get

Swipe sideways to compare all three plans →

Feature Essentials Blend · $299/mo Signature Blend · $899/mo Platinum Blend · $2,500/mo
No setup fee
New custom 5-page website, built, hosted, published, free
Or we optimize the site you already have
Logo design, slogan & digital brand assets
Google Business Profile optimization
Basic SEO, the on-page foundations
Online booking & lead-capture forms
Automated review requests after every job
Missed-call text-back
Your customers and their information are yours
Top Shelf CRM, every customer in one organized database* ,
Advanced SEO, every month ,
Customer reactivation campaigns ,
Review responses written and posted for you ,
AI Receptionist, answers 24/7, books the job ,
Lead follow-up in under 5 minutes ,
Google Ads management , ,
Social media management (2 platforms) , ,
Google Business Profile posts, written and published , ,
Email & SMS marketing campaigns , ,
Quarterly strategy call , ,
Every Plan, Every Time

Three Things That Never Change

Your Customers Are Yours

Your website, domain, Google profile, phone number, and your full customer list, yours from day one. Whenever you leave, you take all of it with you. The CRM platform and the automations that run on it are ours, that’s the software you subscribe to.

One Team, One Bill

Website, calls, CRM, reviews, ads, POS, one integrated team on one bill, instead of five vendors and five logins to juggle. Everything talks to everything, and you have one number to call.

Plain-English Reporting

No jargon dashboards. You see calls captured, leads followed up, reviews earned, money recovered, in plain language, every month.

Pricing Questions

What Owners Ask Before They Start

01

Is there a setup fee?

No. Setup is included in every plan, no separate onboarding fee like the $3,000 some platforms charge to get started. A new custom 5-page website is included free on all three plans, built and hosted, with nothing up front. If you like the site you already have, we optimize that one instead. The only time a website costs money is when you want to buy one on its own without a plan, which is $1,500 one-time.

02

Is there a contract?

No long contract. Plans are month to month and you can cancel anytime, and we would rather earn your business every month than lock you into paperwork. Buying a website on its own has no plan and no monthly at all.

03

What do I actually own?

Your website, domain, logo and brand assets, Google Business Profile, phone number, review profiles, and your entire customer list are all in your name from day one. If you ever leave us, you keep all of it. The CRM platform and the automations are ours, that is the software you subscribe to, the same as any tool you rent. Unlike Hibu or Thryv, we don’t hold your website or data hostage to keep you paying.

04

Which plan should I start with?

Most businesses start with the Signature Blend, because it covers the biggest gaps at once, getting found, never missing a call, and following up on every lead before somebody else does. Your website is free either way, on all three plans. What Signature adds is everything that keeps working after the site goes live: the CRM, monthly SEO, review responses written for you, and a phone that gets answered at 11pm. But the honest answer is to get a free audit first. We’ll look at your real numbers and tell you which plan fits, and if Essentials Blend is all you need right now, we’ll say so.

05

Can I add or remove services later?

Yes. Start on Essentials Blend and move up to Signature Blend when you want the CRM, the AI receptionist, and monthly SEO working for you, or add POS & Inventory to any tier. Moving up takes effect the next billing cycle, and moving down or stopping takes effect the next billing cycle too.

06

How fast will this pay for itself?

The math is usually straightforward. One recovered missed call, one reactivated past customer, or one saved job a month often covers the plan, and the system saves you dozens. For most local businesses a single AI-captured after-hours job or a handful of recovered leads pays the monthly fee many times over. Your free audit puts real numbers to it for your business.

07

Are there extra costs on top of the monthly rate?

The only pass-through cost is telecom usage, phone numbers and SMS segments billed at cost, standard industry-wide. On Platinum Blend, your Google Ads budget is separate (it goes to Google, not us) and you set it. No hidden junk fees, no surprise line items. Everything is on the plain-English dashboard.

One Bill vs a Whole Team

Every Piece Is Someone’s Full-Time Job

The work we do is work other businesses pay a whole team to handle. Here’s what it runs to hire it out, versus one bill from us, all under one roof.

Swipe sideways to see the full comparison →

What you needHire it yourselfWith Top Shelf
Answer every call, 24/7Receptionist: $3,390+/mo (clocks out at 5)AI answers day & night
Build & maintain your websiteWeb developer: $1,130+/moBuilt & hosted
Rank in local searchSEO agency: $1,695/moIncluded
Earn & manage reviewsReputation service: $452/moAutomated
Follow up every leadCRM + a VA: $678/moOn autopilot
Every month$7,345+/mo, and a stack of logins to juggle$899/mo, most popular. One bill, one team

Your customers are always yours. One team, one bill. And nobody calls in sick. Get your free audit →

Free. No Obligation. No Pressure.

Get Your Free
Business Audit

We’ll show you exactly where your gap is and which plan actually fits, with real numbers, whether you work with us or not. The audit costs nothing and asks nothing of you.

No credit card. No sales pressure. Just clear answers about your business.