How Much Does a Dermatologist Website Cost?
A dermatology practice website can cost a few hundred dollars for a template or several thousand for a custom build, but the real question is whether it books skin checks and cosmetic consults instead of just sitting there. Top Shelf builds a custom five page site for $1,500 one-time, or includes one free on any monthly plan.
A dermatology site has to serve two practices at once
What a dermatology website has to do is not what a generic small-business site does, and that is what you are really paying for. Your practice runs two fronts at once, and the site has to make both obvious in the first few seconds. On the medical side a visitor needs to see skin checks, mole and skin-cancer screenings, acne, eczema, and rashes, the insurance plans you take, whether you are accepting new patients, and what a first visit involves. On the cosmetic side someone weighing a self-pay treatment wants the Botox, laser, and peel services laid out clearly, with honest price context and before-and-after examples that help them decide whether to book a consult. A single muddled page that treats those two very different visitors the same sends both to a practice whose site spoke to them directly.
It also has to turn that visitor into an appointment without a phone call, which matters more for dermatology than for almost any other practice, because when you are booked out weeks a patient will not wait on hold. A clear button to book a skin check or schedule a cosmetic consult, tap-to-call, and a simple request form on every page catch the patient the moment they decide, day or night. And none of it works if you cannot be found, so the site has to show up when someone nearby searches for a dermatologist near me or a skin cancer screening, so the practice they reach first is yours and not a directory that lines three other practices up beside you.
What it should cost, and what makes it worth it
Price matters, but for a physician practice it comes second to whether the site earns trust and stays yours. A patient about to let you examine their skin or treat their face judges your credibility in seconds, so a fast, current, clearly professional site does quiet work a cheap template cannot, while a dated one undercuts the reputation your physicians have actually earned. Just as important is who owns it. A site you own outright keeps ranking and booking patients for as long as it exists, registered to your practice, where a rented template or a pay-per-lead arrangement stops the day you stop paying and never really made those patients yours.
Top Shelf keeps the pricing simple. A custom five page site is $1,500 one-time, yours to keep and host anywhere, or it is included free, built and hosted, on any monthly plan starting at $299, where the ongoing SEO that gets it ranking for the searches your patients make is handled for you. There is no setup fee either way. What no honest company can promise is a specific ranking by a specific date, because no one controls Google, but a free audit will show you exactly where your current site stands and how many searches it is missing today.
Get a site that pays for itself
A dermatology website is only worth what it brings in. Ours is built to rank for the towns you cover and the treatments you offer, look credible to a new patient, and turn searches into booked visits, then wired to follow up on every one.
What should a dermatology website have that a generic one does not?
It has to speak to both sides of your practice at once: the medical visitor checking whether you take their insurance, are accepting new patients, and handle skin checks or a worrying mole, and the cosmetic visitor weighing a self-pay Botox, laser, or peel consult who wants clear services and honest price context. It should let either one book or request a visit in a tap, and it should show up when someone nearby searches for a dermatologist near them.
Do I keep the website if I stop working with you?
Yes. If you buy the one-time $1,500 site, it is yours to keep and host anywhere, registered to your practice. On a monthly plan the site is built and hosted for you as part of the plan, and we will tell you plainly what happens to it if you leave, before you sign anything.
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We will show you exactly where calls, leads, and jobs are slipping away, whether you work with us or not. No credit card, never a call center.
Part of everything Top Shelf builds for dermatologists. See the complete dermatologists guide →