Software and Marketing Built for Appliance Repair Companies
Appliance repair is a same-day trade. When a fridge quits and the food is warming, the homeowner calls whoever answers and can come today, not the best shop in town. Top Shelf puts the fix in one place: an AI receptionist that captures the brand and model, a CRM that revives past homes, and a site that ranks.
Where an appliance repair business actually loses jobs
An appliance repair business rarely loses a job on price. It loses it in the minutes between a homeowner watching their food warm up and you being free to pick up the phone. You are on a kitchen floor with a fridge pulled out, hands deep in a washer, or driving to the next call when it rings, so the same-day emergency rolls to voicemail and the caller moves down the list until someone can come today. And the call you miss costs you twice, because the brand and model you would have written down is what turns the first visit into the fix instead of a diagnose-today, order-the-part, come-back-next-week trip. A repair-or-replace quote on a control board goes quiet while the homeowner thinks it over, and a family whose dryer you fixed two years ago calls a stranger when the fridge finally goes.
Top Shelf is built to close those gaps one at a time. An AI receptionist answers every call day or night, captures the brand, model, and symptom, explains your diagnostic or trip fee, and books the same-day visit so it never rolls to voicemail. A CRM keeps every parts-on-order job and repair-or-replace quote in front of you and follows up on its own, then reaches back into every home you have already been in as its other appliances age. The intake gets handled while your hands are still in a machine, and the follow-up stops depending on whether you happen to remember it that night.
One system, not a drawer full of apps
The reason all of that slips away is that it usually lives in five different tools, and a tech with a panel off does not have time to run five apps between service calls. Top Shelf is one connected system instead. The call the receptionist books lands in the same CRM that fires the reminder and the review request the moment the repair is marked done. Your website and local SEO feed it by getting you into the map pack where a warm-fridge search actually starts and naming the brands you service so the homeowner knows they are in the right place, and your marketing keeps a steady flow of reviews and repeat work coming in all year, because appliances break every day, not in two seasons. You keep your own number and your own customer list, and both go with you if you ever leave.
The pricing is plain. The Essentials plan is $299 a month and covers the website, local SEO, online booking, and reviews. The Signature plan at $899 a month adds the AI receptionist and the CRM that follow up on every call and every parts-on-order job. A fully done-for-you plan runs $2,500 a month, or you can buy a custom five page site outright for $1,500 one-time with no plan at all. There is no setup fee on any of it. What no honest company can promise is a specific ranking by a specific date, because nobody controls Google, and the receptionist handles scheduling and intake only, it never diagnoses the appliance or quotes the repair, that stays with your tech on the visit. A free audit is the place to start, and it shows you where your same-day calls and quotes are slipping away, whether you work with us or not.
Everything Top Shelf does for appliance repair companies
Common questions from appliance repair companies
- How Much Does an Appliance Repair Website Cost?
- What Does an Appliance Repair Answering Service Cost?
- Is a CRM Worth It for an Appliance Repair Company?
- Why Do Appliance Repair Companies Miss So Many Calls?
- Why Don't My Appliance Repair Customers Come Back?
- How Do Appliance Repair Companies Get More Customers?
Common Questions
What does Top Shelf cost for an appliance repair company?
It depends on how much you want handled for you. The Essentials plan is $299 a month for the website, local SEO, online booking, and reviews. The Signature plan is $899 a month and adds the AI receptionist and CRM. A done-for-you plan is $2,500 a month, or a one-time custom site is $1,500. There is no setup fee.
Will the AI receptionist handle a same-day breakdown?
It answers on the first ring, gets the brand, model, and symptom, explains your diagnostic or trip fee, and books the same-day visit, or flags an urgent one straight to your phone. It is upfront that it is an assistant, not a person, and it never diagnoses the appliance or quotes the repair. That stays with your tech on the visit.
Do I have to replace the tools I already use?
No. Top Shelf runs on your existing phone number and is built around how an appliance repair shop already works. It fills the gaps in answering calls, following up on parts and quotes, and getting found, and your number and customer list stay yours and leave with you if you ever go.
See what your appliance repair business is missing
Get a free audit of where your same-day calls, quotes, and repeat customers are slipping away, whether you work with us or not. No credit card, never a call center.