Software and Marketing Built for General Contractors
General contracting is a long-cycle, high-trust sale. A homeowner planning a kitchen remodel or an addition lines up three or four builders, weighs the bids for weeks, and hands the job to whoever answered and stayed in touch. Top Shelf answers every project call from the job site, follows up on every bid, and shows your finished work.
Where a general contractor actually loses work
A general contractor does not lose a small service ticket, you lose a whole remodel or addition to whoever answered. The calls come while you are walking a framing crew through a change, coordinating a sub who showed up late, meeting an inspector, or pricing the next job from the truck, and a homeowner about to spend a large sum lines up three or four builders and leans toward the one who picks up and sounds organized. Those inquiries also tend to land in the evenings and on weekends, when people finally sit down to research a remodel, which is exactly when a call rolls to voicemail. Then the bids you do send go cold slowly, over the weeks a homeowner weighs two or three numbers, talks it over, and lines up financing, and the project goes to whoever stayed in front of them.
Top Shelf closes those gaps. An AI receptionist answers on the first ring day or night, asks what the homeowner wants built, roughly when, and whether they have plans or a budget, then books the consult on your calendar or hands you a qualified lead. A CRM keeps every open bid in front of you and sends timed check-ins across the weeks a homeowner takes to decide, so the buyer comparing three contractors keeps hearing from you while the others go quiet, and it keeps your past clients and referral sources, the designers, architects, and agents who send you work, warm. It never quotes a price or binds a bid, you always set the scope and the number yourself.
One system, not a truck console full of apps
All of that slips away because it usually lives in a truck console full of separate apps, and a builder running three active sites cannot keep up with them by hand. Top Shelf is one connected system instead. The consult the receptionist books lands in the same CRM that follows up until the contract is signed and keeps the referral sources warm after it is. Your website and local SEO feed it with a portfolio of finished kitchens, additions, and whole-home renovations, proof you are licensed and insured, and rankings for the towns you build in, and your marketing keeps the reviews building and the word-of-mouth engine turning, because most remodels are still won on trust. You keep your own number and your own client list, and both go with you if you ever leave.
The pricing is plain. The Essentials plan is $299 a month and covers the website, local SEO, online booking, and reviews. The Signature plan at $899 a month adds the AI receptionist and the CRM that follow up on every project call and every open bid. A fully done-for-you plan runs $2,500 a month, or you can buy a custom five page site outright for $1,500 one-time with no plan at all. There is no setup fee on any of it. What no honest company can promise is a specific ranking by a specific date, because nobody controls Google, and the receptionist handles intake and scheduling only, it never quotes a price or binds a bid, you set the scope yourself. A free audit is the place to start, and it shows you where your project calls and bids are slipping away, whether you work with us or not.
Everything Top Shelf does for general contractors
Common questions from general contractors
Common Questions
What does Top Shelf cost for a general contractor?
It depends on how much you want handled for you. The Essentials plan is $299 a month for the website, local SEO, online booking, and reviews. The Signature plan is $899 a month and adds the AI receptionist and CRM. A done-for-you plan is $2,500 a month, or a one-time custom site is $1,500. There is no setup fee.
Can it price a job or commit me to a bid?
No, and that is on purpose. It captures what a consult needs, what they want built, roughly when, and whether they have plans or a budget, then books the appointment or hands you the lead. You still walk the project and set the scope and the price yourself, so nothing is quoted or promised in your name.
Do I have to replace the tools I already use?
No. Top Shelf runs on your existing phone number and is built around how a general contractor already works. It fills the gaps in answering project calls, following up on bids, and getting found, and your number and client list stay yours and leave with you if you ever go.
See what your contracting business is missing
Get a free audit of where your project calls and bids are slipping away, whether you work with us or not. No credit card, never a call center.