Software and Marketing Built for HVAC Companies
HVAC lives and dies by the weather. The first ninety degree week sends every failing AC calling at once, your techs are already on roofs, and the overflow rolls to voicemail while a sweating homeowner dials the next company. Top Shelf answers those calls, chases the replacement quotes people sit on, and books the tune-ups that carry your slow months.
Where an HVAC company loses the jobs it earned
An HVAC company does not lose most of its jobs to a competitor with a better price. It loses them in bursts, at the worst possible moments. The first heat wave crosses ninety and every marginal system in town gives up in the same two days, so the calls stack three deep while one person in the office answers one line. A no-heat call comes in at ten at night and hits a voicemail box a scared homeowner will not use. The big system replacement you quoted goes quiet for a month, because a new furnace is a decision people finance and sleep on, and the tune-up customer you never followed up on renews with nobody at all.
Top Shelf plugs each of those holes. An AI receptionist answers every call at once during the surge and around the clock after hours, sorts a no-cool emergency from a routine question, and books it in your name. A CRM holds every maintenance member and renewal date and keeps your plan base from quietly shrinking. Online booking lets a tune-up claim a real slot with the confirmations and reminders that cut no-shows, and automation keeps every unsold replacement estimate warm with a check-in and a financing nudge until the customer is ready.
One platform instead of a patchwork of apps
Most shops run the answering service, the scheduler, the review tool, and the website as four disconnected things, and the seams between them are where jobs fall out. Top Shelf is one platform instead. The call the receptionist books lands in the same CRM that fires the reminder before the visit and the review request the moment the job is closed, while the house is comfortable again and the customer is glad they called you. Your website and SEO get you found when a homeowner searches for AC or furnace help nearby, and your marketing keeps you visible through the mild shoulder months so the phone is not silent between seasons. You keep your own number and your own customer list.
Top Shelf keeps the money side simple. The Essentials plan is $299 a month and covers the website, local SEO, online booking, and reviews. The Signature plan at $899 a month adds the AI receptionist and the CRM that follow up on every call and quote. A fully done-for-you plan runs $2,500 a month, or you can buy a custom five page site outright for $1,500 one-time with no plan at all. There is no setup fee on any of it. No honest company can promise a specific ranking by a specific date, because nobody controls Google, and the AI receptionist hands a true no-heat or no-cool emergency straight to you rather than pretending to handle it. A free audit shows you where your calls, quotes, and jobs are slipping away, whether you work with us or not.
Everything Top Shelf does for HVAC companies
Common questions from HVAC companies
- Why Do I Miss So Many Calls During a Heat Wave?
- How Do I Get More HVAC Maintenance Agreements?
- How Much Does an HVAC Company Website Cost?
- How Do I Get More Google Reviews for My HVAC Business?
- How Do I Fill My HVAC Schedule in the Slow Season?
- How Do I Stop No-Shows on HVAC Service Calls?
- How Do I Follow Up on HVAC Estimates That Never Closed?
- How Do I Handle After-Hours HVAC Calls?
- How Much Should an HVAC Company Spend on Marketing?
Common Questions
What does Top Shelf cost for an HVAC company?
It depends on how much you want handled for you. The Essentials plan is $299 a month for the website, local SEO, online booking, and reviews. The Signature plan is $899 a month and adds the AI receptionist and CRM. A done-for-you plan is $2,500 a month, or a one-time custom site is $1,500. There is no setup fee.
Can the AI receptionist handle a heat wave and a no-heat night?
Yes. It answers every call at once, so ten calls in a hot hour each get picked up on the first ring instead of stacking in voicemail, and it works around the clock for the after-hours no-heat calls. It sorts a real emergency from a routine question and flags the urgent ones straight to you.
Do I have to switch my phone number or my tools?
No. Top Shelf runs on your existing number and is built around how an HVAC shop already works. It fills the gaps in answering the surge, following up on replacement quotes, and holding your maintenance base, and your number and customer list stay yours.
See what your HVAC company is missing
Get a free audit of where calls, quotes, and jobs are slipping away, whether you work with us or not. No credit card, never a call center.