Software and Marketing Built for Mortgage Brokers
Mortgage lending is a speed-to-lead business. A rate shopper calls several brokers and works with whoever answers first, but the call lands while you are deep in an application or at a closing. Top Shelf answers every lead, qualifies it, books the consultation, and keeps your pipeline and referral agents warm, and it never quotes a rate.
Where a mortgage business actually loses loans
A mortgage business rarely loses a loan on price. It loses it in the seconds before anyone picks up and in the long weeks between the first call and the closing table. Borrowers rarely call just one broker. They grab a few numbers or fill out a form and go with whoever answers first and sounds like they know the process, so a pre-approval request before a weekend offer or a refinance question the night a rate headline runs rolls to voicemail while you are in an application or at a closing. A pre-approved buyer who keeps getting outbid drifts because no one stayed in touch. Each one is a loan you had half-earned and let slip away.
Top Shelf is built to close those gaps one at a time. An AI receptionist answers on the first ring day or night, qualifies the lead by purchase or refinance, timeline, and whether they already have a pre-approval or an agent, and books the consultation or flags an urgent one to your phone, all without ever quoting a rate or suggesting anyone is approved. A CRM keeps every lead and open loan in front of you and sends the timed check-ins for you, from the first call to closing and long after, so a pre-approved buyer still shopping, a refinance that is months out, and a referral agent between deals all keep hearing from you, and it stays compliant, never promising a rate or a result.
One system, not a stack of logins
The reason so much of this slips is that it lives in separate places, and a broker working files and closings does not have time to run five tools between calls. Top Shelf is one connected system instead. The lead the receptionist books lands in the same CRM that works it through the whole pipeline and keeps your referral agents warm between deals. Your website and local SEO feed the whole thing by ranking for a mortgage broker near me and earning the trust a borrower needs before sharing their financial life, and your marketing keeps you visible to the agents and past clients who send the steadiest business. You keep your own number and your own database, and both go with you if you ever leave.
The pricing is plain. The Essentials plan is $299 a month and covers the website, local SEO, online booking, and reviews. The Signature plan at $899 a month adds the AI receptionist and the CRM that answer every lead and work the pipeline. A fully done-for-you plan runs $2,500 a month, or you can buy a custom five-page site outright for $1,500 one time with no plan at all. There is no setup fee on any of it. What no honest company can promise is a specific ranking by a specific date, because no one controls Google, and the AI receptionist does intake and scheduling only. It never quotes a rate, states terms, or suggests anyone is approved, and anything that needs a licensed conversation waits for you. A free audit is the place to start, and it shows you exactly where your leads and follow-up are slipping away, whether you work with us or not.
Everything Top Shelf does for mortgage brokers
Common questions from mortgage brokers
Common Questions
What does Top Shelf cost for a mortgage brokerage?
It depends on how much you want handled for you. The Essentials plan is $299 a month for the website, local SEO, online booking, and reviews. The Signature plan is $899 a month and adds the AI receptionist and CRM. A done-for-you plan is $2,500 a month, or a one-time custom site is $1,500. There is no setup fee.
Will the AI receptionist quote a rate or say someone is approved?
No, and that is by design. It answers the call, qualifies the lead, and books the consultation, but it never quotes a rate, states terms, or suggests anyone is approved. Anything that needs a licensed conversation is handed straight to you.
Does it work with my loan origination software?
Yes. Top Shelf runs on your existing number and sits alongside the loan origination software you already use. It works the relationship and the pipeline around the loan, who to follow up with and which lead went quiet, so it fills the gaps without getting in the way of the file itself.
See what your mortgage business is missing
Get a free audit of where leads and follow-up are slipping away, whether you work with us or not. No credit card, never a call center.