Solar Company Software and Marketing That Books Consults
Solar is a long, considered sale. A homeowner requests quotes from several companies in one late-night sitting, then compares proposals for weeks, so the install goes to the company that answered fast and never went quiet. Top Shelf puts answering, follow-up, and getting found in one place for solar installers, so the leads you paid to earn book a consult.
Where a solar company actually loses the sale
A solar company does not usually lose a sale on price, it loses it in the long gaps a considered purchase creates. A homeowner fills out three or four quote forms in one sitting, often late at night, and the company that reaches them while they are still at the screen books the consult, so a lead you paid real money to generate goes to whoever called back first. After the consult, the proposal sits for weeks while the homeowner compares bids and talks it over, and if nobody stays in touch it quietly drifts to the company that did. The homeowner who asked for a quote a year ago, whose situation may have changed, sits forgotten while you pay to generate a brand new one.
Top Shelf closes those gaps. An AI receptionist answers every quote call and web lead the moment it lands, day or night, qualifies the homeowner, and books the consultation or hands your closer a ready lead. A CRM keeps every open proposal in front of you and sends timed check-ins over the weeks the decision takes, and keeps a light touch on the not-ready leads so your name is the one still there when they move. And your website and local SEO earn a cautious homeowner's trust and get you found for solar installers near them, so more of the pipeline is yours instead of rented.
One system, not four disconnected tools
The reason those leads slip is that answering, follow-up, and marketing usually live in separate tools, and a team out running consults all day cannot keep them in sync. Top Shelf is one connected system. The consult the receptionist books lands in the same CRM that runs the weeks of follow-up and asks a happy customer for a review once the job is done. Your marketing keeps your Google profile active and your reviews growing, so a homeowner researching for weeks keeps finding a credible, established company instead of a thin, quiet profile, and it brings you leads that are yours alone rather than an inquiry a marketplace also sold to your competitors. You keep your own number and your customer list, and both leave with you if you ever go.
The pricing is plain. The Essentials plan is $299 a month and covers the website, local SEO, online booking, and reviews. The Signature plan at $899 a month adds the AI receptionist and the CRM that answer every lead and follow up on every proposal. A fully done-for-you plan runs $2,500 a month, or you can buy a custom five page site outright for $1,500 one-time with no plan at all. There is no setup fee on any of it. What no honest company can promise is a specific ranking by a specific date, because nobody controls Google, and the AI receptionist handles scheduling and qualifying only, it never quotes a price or promises an outcome. A free audit is the place to start, and it shows you where your calls, leads, and proposals are slipping away, whether you work with us or not.
Everything Top Shelf does for solar installers
Common questions from solar installers
Common Questions
What does Top Shelf cost for a solar company?
It depends on how much you want handled for you. The Essentials plan is $299 a month for the website, local SEO, online booking, and reviews. The Signature plan is $899 a month and adds the AI receptionist and CRM. A done-for-you plan is $2,500 a month, or a one-time custom site is $1,500. There is no setup fee.
What does the AI receptionist say to a solar lead?
It answers on the first ring, day or night, confirms the basics a consult needs, whether they own the home and what has them looking, and books the appointment or hands a qualified lead to your closer. It handles scheduling and intake only. It never quotes a price, estimates a bill, or promises any result, that conversation stays with your team.
Do I still need to buy leads from a marketplace?
It is the most expensive way to grow, since a marketplace rents you an inquiry it also sells to your competitors and stops the day you stop paying. Being findable and credible on your own Google profile, reviews, and local pages brings you leads that are yours alone and keeps working after the work is done.
See which solar leads you are letting go quiet
Get a free audit of where your quote calls, leads, and proposals are slipping away, whether you work with us or not. No credit card, never a call center.