How Much Does a Physical Therapy Website Cost?
A physical therapy website runs from a couple hundred dollars for a DIY template to several thousand for a custom build. What matters is whether it earns trust from both channels you rely on: patients a physician or surgeon referred, and people who found you searching. Top Shelf builds one for $1,500 one-time, or free on any monthly plan.
What a physical therapy site actually has to do
Price follows the job, and a physical therapy site has a specific job a generic small-business template was never built for. Your schedule fills from two directions: patients a physician or surgeon sent for rehab after a surgery or an injury, and direct-access patients who searched for therapy on their own. A referred patient almost always looks the clinic up before calling, to see whether you are credible and whether you take their coverage, so the site has to reassure the patient and the office that referred them both. That is a different brief than a template that lists a few services and calls it done.
- Make it clear which insurance plans you accept, and that you handle workers-comp and auto-injury cases, because those patients and their case managers confirm coverage before they book.
- Answer the two questions that stall a new patient up front: whether you take their plan, and whether they need a physician referral to start or can come in direct.
- Give a referring office a clean way to send a patient over, and give a self-referral a booking button they can tap before they close the tab.
- Load fast on a phone and rank for the towns you cover, so the direct-access half of your schedule can find you at all.
What it costs, and why one evaluation is worth an episode
Here is what changes the math for a physical therapy clinic in particular. A new patient is not a single visit, it is an episode of care: an evaluation followed by a defined course of visits over weeks that runs until the therapist discharges the patient, often longer after a major surgery. So a site that books even a few evaluations a month is not paying for appointments, it is paying for whole episodes, and for the referral relationship behind each one. That is why hiding your booking button or letting the site sit unranked is the costly mistake, not the build fee itself.
Top Shelf keeps the pricing plain. A custom five page site on its own is $1,500 one-time, yours to keep and host anywhere, with no plan and no commitment. Or it is included free, built and hosted, on any monthly plan starting at $299, where the ongoing SEO that gets it ranking is handled for you, and there is no setup fee either way. Before you sign with anyone, ask who owns the site, what a change costs, and whether you keep it if you leave. What no honest company can promise is a specific ranking by a specific date, because no one controls Google, but a free audit will show you where your current site stands first.
Get a site that pays for itself
A physical therapy website is only worth what it brings in. Ours is built to rank for the towns you cover and turn a referral or a local search into a booked evaluation, then wired to follow up on every one.
Will the site bring in referrals, or only people searching on their own?
Both, and they need different things. A referred patient usually looks you up to confirm you are credible and take their coverage before they call, so the site is built to reassure them and to make your accepted plans, workers-comp, and auto-injury cases clear. A self-referral needs to find you in search and book in one tap. The site is built for both, not just one.
Do I own the website, or am I renting it?
You own it. The one-time $1,500 site is yours to keep and host anywhere. On a monthly plan it is built and hosted for you as part of the plan, and before you sign anything we tell you plainly what a change costs and what happens to the site if you ever leave.
Get a free audit of your business
We will show you exactly where calls, leads, and jobs are slipping away, whether you work with us or not. No credit card, never a call center.
Part of everything Top Shelf builds for physical therapists. See the complete physical therapists guide →