How Much Does A Real Estate Agent Website Cost?
A real estate agent website can range from a few hundred dollars for a template up to several thousand for a custom build, plus monthly hosting and IDX fees. With Top Shelf a custom site is included free on every plan, from $299 a month, or $1,500 one time if you just want to own the site outright.
What actually drives the price
Real estate website pricing is all over the map because you are really paying for a few different things at once. A basic template you fill in yourself sits at the low end. A custom-designed site built to rank in your market and capture leads sits at the high end and can run into the thousands. On top of the build there is usually a monthly cost for hosting, for an IDX or MLS feed so your listings show, and often a separate charge for any real search engine work.
The number that matters is not the sticker price of the site. It is what the site does for you afterward. A cheap template that never ranks and never captures a lead is expensive at any price, and a site that quietly brings you buyers and sellers pays for itself many times over. Judge the cost by the leads, not the line item.
Watch for the hidden ongoing costs
The build price is rarely the whole story. Ask who owns the site and the domain when you stop paying, because some providers keep both and leave you starting over if you leave. Ask whether SEO, listing feeds, hosting, and edits are included or billed on the side. A brokerage template is often free but looks like every other agent at the firm and is not built to rank for your specific neighborhoods.
Top Shelf keeps this simple. A custom five-page website is included free on every plan, starting at $299 a month with no setup fee, and it is registered to you, not us or your brokerage. If you would rather just own a site outright with no plan, that is $1,500 one time, yours to host anywhere. Either way the site is built to rank locally and capture leads into your own system.
A site built to rank and capture leads
A real estate website built for SEO ranks for your name and your neighborhoods, shows up before the portals for the local searches you can win, and captures a buyer or seller the moment they land, so the traffic and the leads belong to you instead of Zillow. With Top Shelf the site is included free on every plan or $1,500 to own outright, and it feeds the same CRM that follows up on every lead it earns.
Is a website really included free on the plans?
Yes. A new custom five-page site is built, hosted, and published free on every Top Shelf plan, starting at $299 a month with no setup fee. The only time a website costs a flat price is if you want to buy one on its own without a plan, which is $1,500 one time.
Do I own the website or does the provider keep it?
You own it. Your website, domain, logo, and customer list are in your name from day one, so if you ever leave you keep all of it. That is not true of every provider, so it is always worth asking before you sign.
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Part of everything Top Shelf builds for real estate agents. See the complete real estate agents guide →