How Much Does a Roofing Website Cost?
It depends on whether you buy a site outright or get it as part of a plan. A custom roofing website on its own is $1,500 one-time with Top Shelf, yours to keep. On any monthly plan, starting at $299, the website is built, hosted, and included free, so the site itself costs nothing up front.
What actually drives the price of a roofing website
A roofing website can cost almost nothing or several thousand dollars, and the range is real, so the honest answer starts with what you are actually buying. A template you fill in yourself is cheap and usually looks it. A custom site built to rank in local search, load fast, and turn a worried homeowner into a booked inspection takes real work, and that is what you are paying for when the number goes up.
The things that move the price are the number of pages, whether it is written to rank for the towns and roof types you actually work, whether it captures leads into a system that follows up, and who hosts and maintains it after launch. A brochure that just sits there is the cheapest to build and the most expensive to own, because it never books a job. A site that ranks and captures leads costs more up front and pays for itself the first storm it catches.
Cheap, free, and included are not the same thing
With Top Shelf there are two honest paths. You can buy a custom five-page site outright for $1,500 one-time, and it is yours to keep and host wherever you like, with no plan and no monthly. Or you get the website built, hosted, and included free on a monthly plan that starts at $299, which also handles your Google Business Profile, online booking, and automated review requests. There is no setup fee either way.
The distinction matters, because included free does not mean the plan is free. On a plan you are paying for the whole system that keeps the site working, the ranking, the booking, and the follow-up, and the website simply comes with it instead of as a separate bill. Buying the site outright makes sense if you only want a page you own. Getting it on a plan makes sense if you want the site to actually bring in inspections. Either way the site, the domain, and the content are in your name.
A roofing website should pay for itself
The real question is not the sticker price, it is whether the site ranks for the searches homeowners actually type and turns them into booked inspections. A brochure that never ranks is expensive at any price. See how a roofing site built for SEO captures the leads a storm sends searching, instead of handing them to a directory.
Is the website really free on a plan?
The website is built, hosted, and included at no extra charge on every monthly plan, with no setup fee. You are paying for the plan, which also handles your Google profile, booking, and review requests. If you would rather just buy a site with no plan, that is $1,500 one-time, yours to keep.
Do I own the website either way?
Yes. Whether you buy it on its own or get it on a plan, the site, the domain, and the content are in your name and yours to keep. Nothing about your website or your customer list is held hostage to keep you paying.
Get a free audit of your business
We will show you exactly where calls, leads, and jobs are slipping away, whether you work with us or not. No credit card, never a call center.
Part of everything Top Shelf builds for roofers. See the complete roofers guide →