How Much Does a Commercial Real Estate Website Cost?
A commercial real estate website runs from a few hundred dollars for a template to several thousand for a custom build. What matters more than the price is whether it looks credible to business and institutional clients and ranks for your market. Top Shelf builds a custom five page site for $1,500 one-time, or free on any monthly plan.
What a commercial real estate site actually has to do
A commercial real estate website is not a lead funnel chasing walk-in traffic. It is a credibility check. A tenant rep, a landlord, or an institutional investor deciding who to trust with a mandate looks you up before the first call, and the site has to make a serious firm look serious. So the right way to judge the cost is to start with what the site has to accomplish, not with a menu of build options.
- A listings and portfolio section that shows the space and the deals you handle, so a prospect sees at a glance that you work their asset class, whether that is office, retail, industrial, or multifamily.
- A professional bio and track record that tells a business client you can be trusted with a large, complex transaction, because in commercial real estate your credibility is what wins the mandate.
- A clear path to request a consult or a call, since a commercial inquiry is the start of a long conversation, not a checkout button.
- Ranking for the searches that actually matter, like commercial real estate broker in your city, or your submarket paired with your specialty, so a business looking for representation finds you first.
What it costs, and what to watch for
Once you know what the site has to do, the price makes more sense. A do-it-yourself template is cheap each month, but you build it yourself and it is rarely made to rank or to look credible to a business client. A custom build costs more up front and is yours to keep. Before you compare quotes, ask who owns the site and the domain, what a change costs, and whether the ongoing SEO that actually gets you found is included or billed on the side. A handsome site that never ranks and never gets vetted is the most expensive kind, because you paid for it and it brings you nothing.
Top Shelf keeps it simple. A custom five page site is $1,500 one-time, yours to keep and host anywhere, with no plan and no commitment. Or it is included free, built and hosted, on any monthly plan starting at $299, where the ongoing SEO that gets it ranking is handled for you. There is no setup fee either way. What no honest company can promise is a specific ranking by a specific date, because no one controls Google, but a free audit can show you exactly where your current site stands first.
A site that earns a business client's trust
A commercial real estate site is judged before the first call. Ours is built to look credible to a business or institutional client, show your listings and track record, and rank for the market and asset class you work.
Is a brokerage template site enough for a commercial broker?
It gets you online, but a brokerage template looks like every other agent at the firm, rarely ranks for your specific submarket, and does not show your own track record. For a business client vetting who to trust with a deal, a site that establishes your credibility and gets found is worth far more than a free look-alike.
Do I keep the website if I stop working with you?
Yes. If you buy the one-time $1,500 site, it is yours to keep and host anywhere. On a monthly plan the site is built and hosted for you as part of the plan, and we will tell you plainly what happens to it if you leave, before you sign anything.
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Part of everything Top Shelf builds for commercial real estate brokers. See the complete commercial real estate brokers guide →