Software and Marketing Built for Optometrists
An optometry practice makes its money twice from one patient, once for the eye exam and again at the optical, so a missed call loses both. Patients also drift when an annual recall or a contact-lens reorder is never sent. Top Shelf fixes the front desk: an AI receptionist, a CRM for recall and reorders, and a site that ranks.
Where an optometry practice actually loses patients
Optometry is really two businesses on one floor, the eye exam in the back and a retail optical up front, and that is exactly where patients slip away. The person who answers the phone is usually on the optical floor fitting frames or checking a patient out, so when someone calls to book an exam, the call rings to voicemail and they book the next optometrist. What walks away is not one appointment. It is the exam, the glasses or contacts that ride on top of it, the vision benefits they were about to spend with you, and often the whole family.
The same money slips away from the patient list you already have. A patient whose annual exam is due, a contact-lens wearer about to run out, a shopper who priced a box against an online seller, each one drifts without a nudge. Top Shelf closes the gaps. An AI receptionist answers every call, handles the vision-plan and order-status questions, and books the exam, so nobody leaves the optical floor to pick up. A CRM sends annual recall and reorder reminders before a wearer runs out, and steady local marketing gets you found as the place to spend a VSP or EyeMed benefit.
One system, not a phone and a spreadsheet
Recalls slip and calls go to voicemail because answering, follow-up, reviews, and the website live in separate places, and one person cannot run the optical and all of them at once. Top Shelf connects them. The exam the receptionist books lands in the same CRM that sends next year's recall and the contact-lens reorder reminder, and your website and local SEO merchandise the optical and get you found where people search. Because it is one system, the exam, the eyewear order, and the annual recall sit on the same patient record instead of in three separate places. Patient information is handled with the discretion a medical office is held to, and your number and patient list stay yours if you ever leave.
The pricing is plain. The Essentials plan is $299 a month and covers the website, local SEO, online booking, and reviews. The Signature plan at $899 a month adds the AI receptionist and the CRM that answer the phone and work your recall and reorder list. A fully done-for-you plan runs $2,500 a month, or you can buy a custom five page site outright for $1,500 one-time with no plan at all. There is no setup fee on any of it. What no honest company can promise is a specific ranking by a specific date, because nobody controls Google, and the AI receptionist sticks to scheduling, order status, and intake, never eye-care or vision advice. A free audit shows you exactly where exams, eyewear, and reorders are slipping away, whether you work with us or not.
Everything Top Shelf does for optometrists
Common questions from optometrists
Common Questions
What does Top Shelf cost for an optometry practice?
It depends on how much you want handled for you. The Essentials plan is $299 a month for the website, local SEO, online booking, and reviews. The Signature plan is $899 a month and adds the AI receptionist and CRM. A done-for-you plan is $2,500 a month, or a one-time custom five page site is $1,500. There is no setup fee.
Can it handle the are-my-glasses-ready calls that tie up my optical?
Yes. Those routine order-status calls are exactly what it takes off your team. It can confirm whether an order of glasses or contacts is ready the way you tell it to, answer whether you take a caller's vision plan, and book the exam, so nobody leaves the optical floor to pick up. Anything unusual is handed to a person.
Does it give any eye-care advice?
No. It handles scheduling, order status, and intake only. It books the exam, answers your vision-plan and hours questions, and flags an urgent eye problem to your team. It never offers eye-care or vision advice, and patient information is handled with a medical office's discretion.
See what your optometry practice is missing
Get a free audit of where exams, eyewear, and reorders are slipping away, whether you work with us or not. No credit card, never a call center.