How Much Does an Optometrist Website Cost?
An optometrist website can run from a couple hundred for a template to several thousand custom. Yours does two jobs a medical site never does: it books the eye exam and it is the front window of your retail optical. Top Shelf builds a custom five page site for $1,500 one-time, or free on any monthly plan.
Your website is a storefront for the optical, not just a booking page
Optometry is unusual in the medical field, because you are running two businesses on one floor: the eye exam in the back, and a retail optical up front that sells frames, prescription lenses, sunglasses, and a year of contact lenses. Most medical offices sell a service and nothing else. You sell a service and a product line, and often half the value of a visit walks out in a bag from the optical. That changes what your website has to do. It is not just a page that books an appointment, it is the front window of a shop, and the questions people bring to it are retail questions as much as anything clinical.
- Which frame brands and designer lines you carry, because a shopper deciding where to go often decides on selection.
- Whether they can put their vision benefits, a VSP or EyeMed plan, toward glasses or contacts with you.
- Whether a current wearer can start a contact-lens reorder or book the exam that renews an expiring prescription.
- What owning the site really costs: who holds it, what a change to your frame lineup costs, and whether you keep it if you leave.
What an optometry site has to do that a service page cannot
An optometry website earns its money twice from one visitor: it books the eye exam, and it sells the eyewear that rides on top of it. So it has to load fast, rank for the searches people actually make, an optometrist near them, one who takes their vision plan, an eye exam and glasses for the kids before school, and it has to merchandise the optical the way a retail site would, showing the frame lines you carry and making it plain that vision benefits are welcome. It should let a contact-lens wearer start a reorder or book the exam that renews an expiring prescription, so you catch them before they price a box against an online seller. A handsome site that never ranks, hides your frame selection, and buries your number is the most expensive kind, because you paid for it and it books no exams and sells no eyewear.
Top Shelf keeps it simple. A custom five page site on its own is $1,500 one-time, yours to keep and host anywhere, with no plan and no commitment. Or it is included free, built and hosted, on any monthly plan starting at $299, where the ongoing SEO that actually gets it ranking is handled for you. There is no setup fee either way. What no honest company can promise is a specific ranking by a specific date, because no one controls Google, but a free audit can show you exactly where your current site stands first.
Get a site that fills the exam chair
An optometry website is only worth the patients it books. Ours is built to rank for the towns you serve and turn a search into a booked exam, then wired to follow up on every one with recall and reorder reminders.
Can my website show the frames I carry, not just book exams?
Yes. It can present the frame brands and lines you carry so a shopper sees your selection before they walk in, signal that vision benefits are welcome, and point contact-lens wearers to book the exam that renews an expiring prescription. It works as the front window of your optical, not just an appointment page.
Do I keep the website if I stop working with you?
Yes. If you buy the one-time $1,500 site, it is yours to keep and host anywhere. On a monthly plan the site is built and hosted for you as part of the plan, and we will tell you plainly what happens to it if you leave, before you sign anything.
Get a free audit of your business
We will show you exactly where calls, leads, and jobs are slipping away, whether you work with us or not. No credit card, never a call center.
Part of everything Top Shelf builds for optometrists. See the complete optometrists guide →